Analytics & BI
The goal isn't a data warehouse. It's decisions made faster and with confidence. I help you get from data to insights.
Context
Data people use
A lot of data projects fail not because the engineering was bad, but because nobody uses the output. Dashboards that are too slow, metrics nobody trusts, reports that require a data engineer to update.
I focus on the last mile: getting data into formats and tools that business users can actually work with. Self-serve where possible, supported where necessary.
Capabilities
What I build
BI Tool Setup
Selection, implementation, and configuration of the right BI tool for your team. Not the most expensive one, the one that fits.
- Tool selection and evaluation
- Connection and security setup
- Initial dashboard development
- User training and documentation
Data Modeling for Analysts
Semantic layers and data models that analysts can understand and trust. Consistent definitions, documented metrics.
- dbt models and documentation
- Metric definitions and calculations
- Semantic layer implementation
- Data quality tests
Self-Serve Analytics
Enable business users to answer their own questions without filing tickets. The right level of access with guardrails.
- Analyst-friendly data marts
- Query interfaces and tools
- Access controls and governance
- Training and enablement
Reporting & Dashboards
Operational and executive dashboards that answer real questions. Automated reports that don't require manual updates.
- Executive dashboards
- Operational monitoring
- Automated email reports
- Embedded analytics
Guidance
Choosing the right BI tool
Metabase
Best for: Startups, simplicity
Open source, easy to deploy, good enough for most use cases. Start here unless you have a reason not to.
Preset / Superset
Best for: Technical teams
Powerful, flexible, SQL-native. Great for teams comfortable with SQL.
Looker / Power BI
Best for: Enterprise, governance
When you need semantic layers, row-level security, and enterprise features.
Evidence
Best for: Code-first teams
Reports as code, version controlled, great for developers.
Need help getting insights from your data?
Let's talk about what questions you're trying to answer.