Pragmatic Data Consultancy
Data infrastructure that fits your stage
Most companies are oversold expensive tools they don't need. I help you build what actually matters, and skip what doesn't.
Trusted by teams at
The Problem
Sound familiar?
Overspending on tooling
A six-figure data bill for a team that isn't yet using it to make decisions
Strategy without delivery
A polished roadmap from a big consultancy that stalls the moment someone has to build it
Numbers nobody trusts
Reports with three different answers to the same question, and finance double-checking them by hand
Dashboards nobody opens
A lot of data work shipped, but the leadership team still runs the business on gut feel
My Approach
What makes me different
I'm a practitioner, not a theorist. Currently leading data at a fintech, with five years shipping projects at Germany's biggest data consultancy. I've built the systems, debugged them at 3am, and know what actually works in production.
Implementation-grounded
I build what I recommend. No handoffs, no surprises when reality hits.
Right-sized solutions
I'll tell you when a spreadsheet is enough. Or when you actually need more.
Vendor-neutral
No partnerships, no kickbacks. Recommendations based on what fits your situation.
Opinionated
Strong views on what works, based on real experience. Not "it depends" on everything.
Services
What I do
From figuring out what you need, to building it, to ongoing support.
Data Strategy
Figure out what you actually need before spending money. Assessment, architecture, and a roadmap you can execute.
Learn more →Data Platforms
The foundation: warehouse, lake, or lakehouse. Infrastructure as Code, cloud setup, built right the first time.
Learn more →Data Pipelines
Get data from A to B, reliably. Batch, streaming, ETL/ELT, with proper testing and monitoring.
Learn more →Analytics & BI
Data your team will actually use. BI setup, data modeling, self-serve analytics enablement.
Learn more →Fractional Leadership
Senior data leadership without the full-time cost. Team building, architecture decisions, stakeholder management.
Learn more →Industry Specialty
Fintech & Financial Services
Deep expertise in transaction reconciliation, financial data modeling, and compliance-ready systems.
Learn more →Clients
Who I help
Startups
Seed to Series C
Building first data capabilities. Need to get it right without overbuilding.
Growing companies
50-500 employees
Outgrowing spreadsheets. Need real infrastructure without enterprise complexity.
Teams without direction
Has engineers, lacks strategy
Data engineers building things, but no strategic direction on what matters.
Burned before
Learned the hard way
Tried expensive tools or consultants. Looking for someone practical this time.
Results
Track record
50%
ETL cost reduction through platform optimization at a digital payments fintech
30M+
Daily API requests served by recommendation system for consumer electronics
4M+
IoT devices processed through real-time data pipelines
Coverage
Where I work
Middle East & Africa
Based in Dubai. Serving the UAE and broader MENA region remotely.
Europe
DACH, UK, and EU. German-speaking projects welcome.
Not sure what you need?
That's often the right place to start. Let's have a conversation about where you are and where you're trying to go.
Start a Conversation